Interactive Content across platforms
Interactive content is key to increasing customer engagement. This can be in the form of GIFs, videos, quizzes, polls, etc., and can be used in both digital and email executions.
In today’s social media “influencer economy,” Instagram continues to develop new ways to partner with its content creators. For the first time, Instagram will now start sharing ad revenue with creators through ads in IGTV and the badges feature. This is a shift for the platform, which previously left creators to figure out monetization on their own to now partnering with them through direct payment in the app. Instagram hopes this new rollout will entice influencers and creators to continue to use Instagram in a big way, which would make the platform more competitive.
Live event advertising
A pileup of delayed live sports events will leave advertisers scrambling to stretch and be nimble with their 2021 advertising dollars. This could cause some networks to lose out on ad spending and advertisers to rethink how they target the male demographic that typically tunes in. This season’s Super Bowl, which usually plays a big role in the advertising world where many companies debut new products and initiatives, may look different as many marketers may choose not to rely on the Big Game for a big reveal.